PROJECT REPORT ON MARKETING STRATEGY OF PARLE COMPANY In the .. Makers of the world’s largest selling biscuit, Parle-G, and a host of other very. Parle marketing mix explains the business & marketing strategies of the brand. Though famous for Parle G, Parle products offer various options in other. 31 Aug As per the stats the market of biscuits in India is Rs. – crore (Rs. billion). Out of all the players in the biscuits, Parle-G holds the.
|Country:||Turks & Caicos Islands|
|Genre:||Health and Food|
|Published (Last):||18 August 2013|
|PDF File Size:||19.53 Mb|
|ePub File Size:||15.78 Mb|
|Price:||Free* [*Free Regsitration Required]|
The combination of low price and a good taste did wonders for the company as within few years from its inception, Parle G became the top selling biscuit brand in India. The Marketing Mix section covers 4Ps and 7Ps of more than brands in 2 categories.
With a presence of very strong distribution network, Parle has been able to reach over 6 million retailers all over India. Here is the marketing strategy of parle parle g is one of the most widely distributed biscuit brands in india and has marketing strategy of acer parle g marketing strategy acer.
The companies are not associated with MBASkool in any way. Fevicol ka Mazboot Jod hai, Tootega Nahi. The company was able to maintain it, owing to its in house packaging, procurement and other supply chain processes.
Parle g marketing strategies
Parle g marketing strategy for rural india parle g: In fact, the biscuits offered cater to all kinds of segment be it lower or upper middle class and are available in different product sizes. Marketing and strategy rural india consists of villages that housepeople strateg are parle-g priced at rs 2. Parle g has adopted market penetration strategy ie low price along with capturing a large sfrategy share place: Case parle-g by performing the swot analysis of parle-g we can sort out several factors which can help us in devising a future strategy for the parle-g biscuits ie the pricing and marketing aspects etc strengths a.
Biscuits manufactured by parle products in india started manufacturing biscuits tag line: Since the Glucose-biscuit market has reached marieting maturity stage, Parle changes its conventional marketing strategies and now uses penetrative strategy to cater to this market. Parle company practices mass marketing for parle- g which appeals to masses it is a product liked by everyone and does not cater only to a specific group or part of the whole market thus it is mass production, mass distribution and mass promotion of parle- g for srategy buyers.
A brand born before its country emerged to be an independent nation: This helped the brand to differentiate itself from the foreign competitors and led to a high recall value among the customers.
This is the backbone pricing strategy of the Parle brand as a part of its marketing mix. This ideology is what differentiates the brand from its competitors and has led to its magnificent success. Restaurants, hotels and even small dhabas prefer keeping Parle G as the biscuit to be served along with tea or coffee.
Journey of parle-g started in journey of parle g started in marketing essay consumption of parle-g is more in rural areas and by lower and medium-class. Parle G focuses on a volume parle g marketing strategy and hence keeping its prices slightly lower helps it to reach out to a huge audience. Leave a Reply Cancel reply Your email address will not be published. I am very much sure that this company is backed either Discuss parlf marketing strategy within the hi can u send prale g distribution information for rural urban and international who should india.
The marketing mix of parle g shows the 4p’s of parle biscuits which is one of the most trusted names amongst indian brands and is the oldest biscuit brandits parent company parle products was established in the year and the company started the manufacturing of biscuits in the year Parle is famous for providing munching products which specifically appeal to the Indian taste buds.
Parle brand has always been associated with positive emotions and has incorporated qualities strateby sharing and caring.
Parle brand is one of the most recognized biscuit manufacturing company in India. Parle has grown to be a multi-million dollar company which is famous for providing quality products. Parle wanted to compete in mass market and thus sold biscuits at a very low price possibly the lowest in the industry.
PARLE G MARKETING STRATEGY PDF
If markehing want more information please click on parle g marketing strategy below parle g marketing strategy it really psrle to you. Parle has followed a low-cost strategy in order to establish a market leader position. The names and other brand information used in the Marketing Mix section are properties of their respective companies.
A strong, consistent brand, built up over time, is the best guarantee of future earnings. Hence, this concludes the Parle marketing mix.
Rural marketing pxrle fmcg more about new market penetration strategy in rural india rural tourism in india advertising and sales promotion of parle g. Thanks for sharing about the brand. Toggle navigation be eco friendly essay bangladesh authority sitting on draft gi the review of peels principles of law enforcement. From the name Parle, every one of us is reminded of just one thing: Owing to its parle g marketing strategy and value-for-money positioning, it has been able to generate large volume-sales.
It was parle g marketing strategy time for Parle to differentiate itself from the competitors and rise above all. It comes in base pack of Rs 2 for biscuits whereas the toffees range from 1 to 2 rupees. Parle-G with its low price, high quality and strong brand image has ensured a high perceived value for the customers.
Parle g marketing strategies College paper Academic Writing Service
paarle Moreover, all the products parle g marketing strategy attractive and distinct packaging which attracts the target group. Parle-G was first manufactured in the year on a very small scale in Mumbai but was quickly accepted by biscuit lovers. Though famous for Parle G, Parle products offer various options in other segments and even in the biscuit category.
Parle g marketing strategy for rural india Im monika sharma, prestenly doing my second year mba frm mumbai university the project im submitting is a marketing strategy of parle-g thanks. Top Companies Lists Integrated marketing communication examples srrategy, marketing mix used by parle g parle g marketing strategy rural marketing strategies of parle g.
With changed aspirations, biscuit consumption has moved to new premium formats. Chapter 1 1 introduction parle products has been india’s largest manufacturer of biscuits and confectionery for almost 80 years makers of the world’s largest selling biscuit, parle-g, and a host of other very popular brands, the parle name symbolizes quality, nutrition and great taste.